Objective:

Salty Little Sliders needed to expand and strategize, building on their foundations and set in stone the architecture of a unified brand identity and marketing position. As a small brand—though one with a dedicated following—SLS was doing something right, but needed our help codifying their worldview and go-to-market strategy.

Execution:

We created a strategic go-to-market playbook in addition to laying out the core brand identity, messaging pillars and attributes. The resulting brand design has at its heart a playful, active, and lighthearted optimistic energy to it, with fun illustrations, earthen colors, and a wabi-sabi natural imperfection that is, in essence, the beauty and freedom of being a kid.